Digital health · Strategy · Partnerships

Siti Zulaikha Zulkiflee

Bringing health, technology and people together.

I work across digital health, research and partnerships to turn complex challenges into practical ideas. From supporting patients to co-founding CG Health, my focus is on making better healthcare something people can actually benefit from.

Explore my workGet in touch
Professional portrait of Siti Zulaikha Zulkiflee.
  • Co-Founder, CG Health
  • UCL MSc with Distinction
  • Yayasan Khazanah Global Scholar

About

A healthcare foundation. A broader ambition.

My career began in dietetics, helping people make sense of their health and work out what they could do differently in everyday life. Through those conversations, I became interested in what happened beyond the consultation: how people found information, what support they had and whether the advice they received fitted their circumstances.

As I moved into digital health and hospital leadership, those questions grew. I could see how much went into delivering good care, and I wanted to understand how technology, research and business could help us do it better. That curiosity took me to University College London, where I completed an MSc in Digital Health & Entrepreneurship with Distinction.

Today, I’m bringing those experiences together through CG Health, helping caregivers make sense of environmental risks and take practical steps to protect their children’s health. Building it means connecting research with product decisions, listening to families and working with people who can help turn an idea into something useful.

Looking back, the thread through it all has been my enjoyment of understanding people and figuring things out together.

MSc Digital Health & Entrepreneurship, University College London
Distinction
Bachelor of Dietetics (Hons), International Islamic University Malaysia
First Class Honours, CGPA 3.74/4.00
“I enjoy asking questions, making complex ideas practical and bringing the right people together to move things forward.”

My work

Ideas into action.

My work spans product development, research and service leadership, with a common focus on making health information and services more useful to the people who need them.

Co-Founder · October 2025–present

CG Health — Preventive child health in a changing climate

I’m co-founding an AI-assisted platform that translates environmental and child-level information into personalised preventive guidance, helping caregivers understand risks and decide what to do next.

93%

of caregivers reported being likely or very likely to use personalised climate-health alerts

Formative caregiver research · Malaysia · 50 participants

Why we started CG Health

My co-founder and I met during our MSc in Digital Health & Entrepreneurship at UCL, where we connected over a shared belief that healthcare could do more to help people stay well. I’ve always been drawn to the idea of taking something I believe in and making it happen. Meeting my co-founder gave us the opportunity to do that together. Through hackathons and international competitions, we tested ideas, challenged each other and celebrated wins, learning along the way how well we worked together.

For me, prevention has always been at the heart of that ambition. Working in healthcare made me care deeply about helping people take action earlier, before a health concern becomes something more difficult to manage. I believe that good health information should give people the confidence to do something useful with it.

Progress

  • Secured a formal support letter from Malaysia’s Ministry of Health Health Promotion Unit.
  • Led research with 50 Malaysian caregivers on personalised climate-health alerts.
  • Developed pilot and partnership involving Malaysia, Kenya and Pakistan.
Ask me about CG Health

Lead Clinical Dietitian

KPJ Klang Specialist Hospital

Leading services and improving communication

I led departmental priorities across clinical care, administration and service delivery, while helping patients and caregivers turn recommendations into practical actions.

  • Developed digital patient-education resources.
  • Achieved a 94% departmental quality-audit score.

Digital Health & Nutrition Specialist

Naluri

Making digital nutrition guidance more useful

At Naluri, I developed evidence-based nutrition content and decision pathways for an AI-powered digital dietitian chatbot, working with technology and psychology teams to refine recommendations.

  • Standardised food-database classifications and nutrient thresholds.
  • Led programme enhancements that contributed to an approximately 30% increase in user engagement.

Research and writing

Questions worth exploring.

I’m interested in how digital health can create value responsibly, and how research can help close the gap between promising ideas and useful practice.

Featured research · UCL MSc

Mapping Responsible Innovation in Digital Health

My UCL MSc research examined ethical and sustainability frameworks in digital health, reviewing 5,106 records and including 30 studies to explore gaps between frameworks and practice.

5,106

records reviewed

30

included studies

Publications

  • Moisture, Ash and Fat Composition of Pangasianodon hypophthalmus and Pangasius nasutus

    International Journal of Allied Health Sciences · 2021

    Published undergraduate research examining the nutrient composition of two freshwater fish species.

    View the publication

Speaking and international engagement

Across borders and conversations.

I value opportunities to exchange ideas with people working across disciplines and countries, especially where health, technology and public priorities meet.

  • Kazan Digital Week

    Kazan, Russia · October 2026

    Confirmed speaker

    Speaking on AI-assisted environmental intelligence and preventive child healthcare.

  • APEC Young Futurists

    Bangkok, Thailand · September–October 2026

    Malaysian representative

    Joined emerging leaders from APAC economies to explore future challenges and develop ideas through regional collaboration.

  • Eastern Economic Forum

    Vladivostok, Russia · September 2026

    Malaysian delegate

    Represented CG Health in discussions on economic cooperation, emerging technologies, AI governance and sustainable development.

    Read my reflection →

Talks and sessions

Previous talks and sessions have involved:

  • University College London
  • Generali Malaysia
  • Malaysia Development Bank
  • AmBank Group
  • PETRONAS

Interested in a conversation on digital health, responsible innovation or preventive healthcare? Let’s talk.

Enquire about speaking

Beyond my professional work

People, communities and the spaces in between.

Alongside my professional work, I’ve made time for community research, student outreach and youth programmes. These experiences have given me different ways to contribute: listening to local concerns, helping someone navigate a new opportunity or supporting the people working behind the scenes.

Listening to communities

Research Volunteer · People Powered Places

London Borough of Newham · 2025

In Newham, I supported participatory research exploring residents’ experiences of health, wellbeing and access to local services. I helped collect community insights and contributed to interpreting and summarising the findings to inform local decisions.

Helping people find their place

Student Ambassador · UCL Global Business School for Health

2024–2025

As a student ambassador, I shared my experience with prospective students through panels, information sessions and digital content. Having moved to London for my own studies, I enjoyed helping others get a clearer picture of what that next step could look like.

Read my guide to London

Supporting youth and leadership

Content Lead · National Youth Empowerment Fair

2023–2024

Lead HR Committee · NALS

2020–2021

At the National Youth Empowerment Fair, I worked with NGOs and youth speakers to shape sessions around education, empowerment and future-ready skills. My contribution focused on bringing different voices together into a programme that felt relevant and inclusive.

My involvement in NALS centred on the people making the summit happen: recruiting and welcoming volunteers, coordinating across teams and supporting team culture. It was an opportunity to practise leadership through the everyday work of helping people contribute together.

Earlier, I also volunteered with the logistics team at LeanIn Malaysia’s 2016 summit, supporting registration, speaker coordination and event delivery.

Awards & recognition

  • 2026

    High Achiever Award

    Yayasan Khazanah

  • 2025

    Winner & International Runner-up

    UCL–KFUPM Solution Hackathon

    Winner of the UCL round; second overall at the international finals.

  • 2025

    First Place

    UCL GBSH Research Poster Competition

  • 2025

    Best Overall Presentation

    UCL Data Visualisation Hackathon

  • 2025

    Best Position Paper

    London World Health Organization Conference

  • 2025

    Finalist

    UCL Dragons’ Den Venture Competition

Contact

Good ideas often start with a conversation.

For opportunities in digital health, strategy and partnerships, research collaborations or speaking invitations, I’d love to hear from you.

Connect on LinkedIn

Kuala Lumpur, Malaysia